Center Console Removal 2008-2011 Escapes

Is there a secret or trick to removing the console finish panel (item #4 on the diagram)? I have a 2011 and have tried pulling it straight up and it will not budge. I'm not being a wimp, but at the same time I do not want to bust it.

Thanks!

Thanks Urbangrunt,

Tight? You got that right! I did get it finally though. Part of the problem was my original technique (I wasn't pulling in the right spots) and I was also able to start it by gently prying things loose using a 2-inch putty knife with the blade wrapped in a couple layers of gaffer tape to provide some protection. No cracks, no pops, no errors. Have a good one.

Kurt