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Cruising in the Hybrid

1259 Views 0 Replies 1 Participant Last post by  HybridArchitect
Yep... time to park the Valiant as a recent survey confirms that the ladies are now going for the guys driving hybrids. :shades:

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Survey on Fuel Efficiency: It's What's Inside That Counts

Detroit, Mich. - With rising gas prices, today's car buyers admit fuel efficiency and diversity is not just a necessity, it's also fashion forward. If Americans had to choose between driving a car that was beautiful on the outside vs. one that was "greener" on the inside, nearly eight in 10 Americans (79 percent) who plan to buy or lease a car within the next two years would choose the greener car. These and more compelling statistics are a result of a national survey recently conducted by Challenge X - a national collegiate engineering competition sponsored by the U.S. Department of Energy (DOE) and General Motors (GM).

The survey also revealed more than one in three Americans (36 percent) who are on the fence about buying a hybrid vehicle say the tipping point to seriously consider the purchase would be if gas prices rose to $4 a gallon. Nearly three in four car buyers

(73 percent) say the rising cost of traditional fuel would influence their decision to buy a hybrid vehicle as their next purchase.

Here's additional Challenge X survey insight on how fuel efficiency is changing Americans' car consciousness :

* Fuel- efficient -- The new chick magnet? Close to nine in 10 women (88 percent) say they'd rather chat up someone with the latest fuel-efficient car versus the latest sports car.
* How to win friends and influence people. Eighty percent of American car buyers would find someone with the latest model fuel-efficient car more interesting to talk to at a party than someone with the latest model sports car.
* Not green?That's a fashion don't. More than four out of 10 (45 percent) 18-43 year-olds say it's a fashion faux-pas nowadays to have a car that is not green or environmentally friendly.
* Project roadway. More than seven in 10 (73 percent) car buyers say if there were a reality TV show like "Project Runway" that was not about fashion design, but instead about designing the best-looking fuel-efficient and emissions-free car, they'd definitely watch.

Aside from the fact that it's hip to be green, 86 percent of American car buyers say that when it comes to innovation in fuel efficient cars, our country has some catching up to do. An overwhelming 97 percent also agree that a nation's commitment to innovate should include encouraging the spirit of innovation in young people because they bring a fresh perspective.

Methodological Notes:
The Challenge X Survey was conducted from February 20-28, 2008 by Kelton Research. In total, 500 interviews were fielded online. During fieldwork, quotes were set to ensure a reliable and accurate read that was representative of U.S. consumers, ages 18 or older, who plan to purchase or lease a car in the next two years.

The results of any opinion survey are subject to variation - in the form of a margin of error. The overall margin of error for this study is +/-4.4 percentage points at the 95% confidence level.
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