Save yourself a ton of money and get a hidden hitch receiver. I have a 2010 as well with no towing package and I got one for mine to put on my bike carrier. It mounts easily and the chassis has the holes already. You just have to file a bit of 2 openings a bit wider to accept the bolts. Mine is a Class I, 1-1/4" receiver and it works perfectly. Not sure what the factory one looks like but I remember it in the same location as mine - directly under the bumper. It cost $152 delivered to my door.
Here is where I got mine:
http://www.etrailer.com/hitch-2010_Ford_Escape.htm
4th one down.
Here is where I got mine:
http://www.etrailer.com/hitch-2010_Ford_Escape.htm
4th one down.