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Discussion Starter · #1 ·
For all you wine connoisseurs--drink up!
AP News Desk: - Feb. 12, 2008
Wal-Mart announced that, by May 1, 2008, it will begin offering
customers a new discount item -- Wal-Mart's own brand of wine.

The world's largest retail chain is teaming up with Ernest &
Julio Gallo Winery of California to produce the spirits at an
affordable price, in the $2-$5 range.

Wine connoisseurs may not be inclined to place a bottle of
Wal-Mart brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, professor of marketing at North
Carolina State. "But the right name is important."
Customer surveys were conducted to determine the most attractive
name for the Wal-Mart wine brand.
The top surveyed names in order of popularity were:

10. Chateau Traileur Parc
09. White Trashfindel
08. Big Red Gulp
07. World Championship Riesling
06. NASCARbernet
05. Chef Boyardeaux
04. Peanut Noir
03. I Can't Believe It's Not Vinegar
02. Grape Expectations
01. Nasti Spumante

The beauty of Wal-Mart wine is that it can be served
with either white meat (Possum) or red meat (Squirrel). :stifle: :hyst:

1,305 Posts
That's a good thing to know. I'll make a note of this. :mrgreen:

Premium Member
5,620 Posts
I'll take a box of Chef Boyardeaux :mrgreen:
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